ArchivesApr/ 2014  Mar/ 2014  Feb/ 2014  Jan/ 2014  Dec/ 2013  Nov/ 2013  Oct/ 2013  Sep/ 2013  Aug/ 2013  Jul/ 2013  Jun/ 2013  May/ 2013  Apr/ 2013  Mar/ 2013  Feb/ 2013  Jan/ 2013  Nov/ 2012  Oct/ 2012  Sep/ 2012  Aug/ 2012  Jul/ 2012  Jun/ 2012  May/ 2012  Apr/ 2012  Mar/ 2012  Feb/ 2012  Jan/ 2012  Dec/ 2011  Nov/ 2011  Oct/ 2011  Sep/ 2011  Aug/ 2011  Jul/ 2011  Jun/ 2011  May/ 2011  Apr/ 2011  Mar/ 2011  Feb/ 2011  Jan/ 2011  Dec/ 2010 
Wednesday Jun 22nd - 2011
New food tourism brand, “taste•real Guelph Wellington” will be launched at this year’s Local Food Fest
GUELPH, ON, June 20, 2011 – Guelph and Wellington County’s new food tourism brand “taste·real Guelph Wellington” will be launched to the public during the 6th annual Local Food Fest on Sunday, June 26 at Ignatius Jesuit Centre. The Local Food Fest is a great family-friendly event which showcases local food and beverage producers, entertainment and culinary experts.
The taste·real brand will be used by local producers to signify to residents and visitors of the authenticity of their products. Customers can be assured that taste·real vendors grow and serve local products and are passionate about creating authentic, memorable farm, food and drink experiences.
Taste·real partners include 6 regional farmers’ markets, local restaurants and food retailers, farm gate stalls, hotels and attractions. Some area restaurants have individually featured local fare for years; the taste real brand offers all partners new visibility through brand association backed by a comprehensive marketing and promotion plan.
“It’s about more than the health benefits of eating locally, it’s about the economic impact that choosing Guelph and Wellington County products has on our family farms and local business,” says Sue Trerise, Senior Business Development Specialist – Tourism Sector, Guelph Economic Development and Tourism Services. “Marketing our regional food tourism assets to residents and visitors creates new interest in our destination. The launch of the taste·real brand will put Guelph Wellington on Ontario’s list of “must-see culinary destinations”
Developing programs and projects in sectors that Guelph has a competitive advantage in is part of the Economic Development strategic directions document Prosperity 2020.
About taste·real Guelph Wellington :
Taste·real is an organization born from the collaboration of the City of Guelph Tourism Services, Guelph Wellington Local Food, County of Wellington and its member municipalities. The organization is committed to putting local food first, working to market and develop local food products and experiences for residents and visitors. In addition, taste·real supports local food access and promoting the health and wellness of local food to the community. The branding process has taken two years and has involved over 44 local stakeholders’ input and consultation and has been supported by Ontario Market Investment Funding through Ontario Ministry of Agriculture, Foood and Rural Affairs.
FOR MORE INFORMATION
Senior Business Development Specialist-Tourism Sector
Economic Development and Tourism Services
T (519) 822-1260 ex 2534