Ward 4 News

Councillor - Christine Billings

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Wednesday Jun 22nd - 2011

New food tourism brand, “taste•real Guelph Wellington” will be launched at this year’s Local Food Fest

GUELPH, ON, June 20, 2011 – Guelph and Wellington County’s new food tourism brand “taste·real Guelph Wellington” will be launched to the public during the 6th annual Local Food Fest on Sunday, June 26 at Ignatius Jesuit Centre. The Local Food Fest is a great family-friendly event which showcases local food and beverage producers, entertainment and culinary experts.
The taste·real brand will be used by local producers to signify to residents and visitors of the authenticity of their products. Customers can be assured that taste·real vendors grow and serve local products and are passionate about creating authentic, memorable farm, food and drink experiences.
Taste·real partners include  6 regional farmers’ markets, local restaurants and food retailers, farm gate stalls, hotels and attractions.   Some area restaurants have individually featured local fare for years; the taste real brand offers all partners new visibility through brand association backed by a comprehensive marketing and promotion plan.
“It’s about more than the health benefits of eating locally, it’s about the economic impact that choosing Guelph and Wellington County products has on our family farms and local business,” says Sue Trerise, Senior Business Development Specialist – Tourism Sector, Guelph Economic Development and Tourism Services. “Marketing our regional food tourism assets to residents and visitors creates new interest in our destination. The launch of the taste·real brand will put Guelph Wellington on Ontario’s list of “must-see culinary destinations”
Developing programs and projects in sectors that Guelph has a competitive advantage in is part of the Economic Development strategic directions document Prosperity 2020.
About taste·real Guelph Wellington :
Taste·real is an organization born from the collaboration of the City of Guelph Tourism Services, Guelph Wellington Local Food, County of Wellington and its member municipalities. The organization is committed to putting local food first, working to market and develop local food products and experiences for residents and visitors. In addition, taste·real supports local food access and promoting the health and wellness of local food to the community. The branding process has taken two years and has involved over 44 local stakeholders’ input and consultation and has been supported by Ontario Market Investment Funding through Ontario Ministry of Agriculture, Foood and Rural Affairs.

Sue Trerise
Senior Business Development Specialist-Tourism Sector
Economic Development and Tourism Services
T (519) 822-1260 ex 2534
E sue.trerise@guelph.ca

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christine.billings@guelph.ca | 519-826-0567

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